Amazon has long had to deal with the reality that owners of its Echo smart speakers weren’t using its voice-controlled assistant, Alexa, to buy things, as it had hoped. The tech giant hasn’t given up on that dream yet: its AI assistant, Alexa+, is getting new shopping-enabled features in the U.S. and Canada from today, including a shopping hub, tools to add items to recent orders, and personalized recommendations.

The company has already been working on features that make Alexa+ more of a shopping assistant with abilities like automated deal tracking and automatic purchases. The former feature lets you set Alexa to alert you when items in your cart or list drop below a certain price point. If you also have automatic purchases set up, Alexa can immediately order an item when it reaches

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