CITY

Mexicali drops Coca-Cola Christmas caravan after federal call to limit sugary drink promotion

The City of Mexicali has decided not to authorize Coca-Cola’s traditional Christmas caravan this year, following a request from Mexico’s president urging local governments to avoid promoting sugary beverages at large public events aimed primarily at children.

La Crónica newspaper reported that city officials said Coca-Cola withdrew from organizing the event after reviewing federal health recommendations and the potential public health impact of marketing sugary drinks during mass gatherings.

Despite the cancellation, the city emphasized that Mexicali’s festive holiday atmosphere will continue—just without commercial sponsorship. The municipal government announced it will move forward with

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