AI is becoming a big part of online commerce. Referral traffic to retailers on Black Friday from AI chatbots and search engines jumped 800% over the same period last year, according to Adobe, meaning a lot more people are now using AI to help them with buying decisions. But where does that leave review sites who, in years past, would have been the guide for many of those purchases?

If there’s a category of media that’s most spooked by AI, it’s publishers who specialize in product recommendations, which have traditionally been reliant on search traffic. The nature of the content means it’s often purely informational, with most articles being designed to answer a question: “What’s the best robot vacuum?” “Who has the best deals on sofas?” “How do I set up my soundbar?” AI does an excellent

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