Disney has entered the AI age — but under a new agreement between Walt Disney Company and OpenAI, there are guardrails on how Sora users can get creative with the entertainment giant's classic characters.

Why it matters: Disney's move to solidify itself as the first major content licensing partner on Sora marks a stunning endorsement of AI-generated content — and signals Disney's openness to "responsible" use of the emerging tech.

Driving the news: As part of the deal, Disney will make a $1 billion equity investment in OpenAI and will receive warrants to buy additional equity. • Axios' Sarah Fischer and Jeffrey Cane report from a source familiar that Disney hopes the deal shows the tech industry that it's open to equitable agreements with AI firms — as long as its rights and creators a

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