By Dawn Chmielewski and Deborah Mary Sophia

Summary:

– Disney will allow OpenAI ‘s Sora AI to use its iconic characters.

– Partnership includes user-generated videos for Disney+ and internal AI use.

– Deal includes safeguards to prevent inappropriate depictions of Disney characters.

Walt Disney is invest ing $1 billion in OpenAI and will let the startup use characters from Star Wars , Pixar and Marvel franchises in its Sora AI video generator, a crucial deal that could reshape how Hollywood makes content.

The three-year partnership announced on Thursday is a pivotal step in Hollywood’s embrace of generative artificial intelligence, side-stepping the industry’s concerns over the impact of AI on creative jobs and intellectual property rights.

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