This article was first published in the Ute Insiders newslett er . Sign up to receive the newsletter in your inbox each Wednesday night.

On Tuesday, the University of Utah became the first school to announce plans for a partnership between an athletic department and a private equity firm, changing the landscape of college sports forever.

Though the agreement still needs to be finalized, which University of Utah president Taylor Randall says will happen in early 2026, the partnership between the university and private equity firm Otro Capital is set to generate at least $500 million dollars for the Utah athletic department, per Yahoo Sports’ Ross Dellenger .

Utah created a new entity, Utah Brands & Entertainment, which will oversee revenue sources, including trademark licen

See Full Page