The Walt Disney Company announced a $1 billion equity investment in artificial intelligence firm OpenAI, marking one of the largest entertainment-tech alliances to date.

As part of a new three-year licensing agreement, Disney will let users of OpenAI’s Sora video generation app create short videos using more than 200 characters from Disney, Pixar, Marvel, and Star Wars starting next year.

Driving the news: Sora, launched by OpenAI in September, allows users to generate short videos simply by entering text prompts, and quickly surged in popularity, topping Apple’s App Store charts upon release. • Disney CEO Bob Iger stated the deal represents a “thoughtful and responsible” way to extend Disney storytelling through generative AI, while also pledging to respect and protect creators and th

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