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Downtown Gainesville is launching a new seven-week winter market series to boost community engagement.

Organizers aim to counter the idea that Gainesville is a ghost town during the holidays when university students are away.

The market series will take place at the "Streatery," a pedestrian-only area on Southwest First Avenue.

In an effort to increase community engagement during the holidays, downtown Gainesville will host a new winter market series that will run for the next seven weeks.

The Downtown Winter Market Series, a collaboration between How Bazar, Big: Culture & Arts Festival the Gainesville Community Reinvestment Area, will host 26 unique vendors at the "Streatery," a pedestrian-only space near Loosey’s and The Bull at 106 SW First Ave.

The markets wil

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