DALLAS — A Dallas judge has ordered Home Marketing Services (HMS) CEO Robert "Bob" Lovell, who is known for TV ads with the tagline "Bless your heart," to pay $5,740,095 in damages, fees and interest to a woman who sued him, alleging sexual harassment and sexual assault in the workplace, court records show.

The lawsuit was filed in Dallas County in 2021 by a woman identified only as "Jane Doe," who alleged Lovell, the founder and longtime owner of HMS, required her to perform sexual acts on him in the workplace while she worked at HMS over the span of two years and retaliated against her when she refused, according to court documents. The lawsuit names both Lovell and HMS.

Lovell, when reached for comment by WFAA, denied the allegations and said he intends to appeal the ruling. He declin

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