The Walt Disney Company has invested $1 billion in OpenAI’s Sora video-generation tool, making it the first major media company to license its intellectual property to an AI system.

Household names like Mickey Mouse, Darth Vader, Iron Man and Cinderella are just some of the several hundred characters that are included as part of this three-year licensing deal that allows fans to generate and share videos with these characters, using Sora.

“This is very much a situation of if you can't beat them, join them,” said Erik Barmack, AI columnist for The Ankler. He added that the media conglomerate’s characters were being generated in videos by Sora users already, and the company wants to engage those users while also having its own guardrails in place.

Currently, vague limitations have been ou

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