After 15 years in business, Primp Boutique is closing its doors.

The women's clothing store opened in 2010 with a storefront on Selby Avenue in St. Paul.

Founders Michele Henry and Wesley Uthus eventually expanded to nine brick-and-mortar locations, including outposts in Sioux Falls and Fargo.

"My heart is broken," Uthus wrote on Instagram Thursday evening. "I'm so grateful for every moment, every conversation, every employee, and every customer who made Primp what it is."

The company had already reduced its footprint in recent years. Currently, Primp operates stores in St. Paul, Excelsior, Sioux Falls, and White Bear Lake.

Those four stores will close on Dec. 23. In advance of that, it's hosting a "farewell sale," with 50% off everything.

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