Paradise Juice now available in Arcadia

Touted as the longest-running smoothie and juice bar in the Valley, Paradise Juice has expanded into Arcadia with the opening of its second location.

The new shop officially opened Oct. 14 at the corner of Indian School Road and 44th Street and is open daily from 7 a.m. to 6 p.m., offering neighborhood residents another option for fresh, made-to-order juices and smoothies.

Paradise Juice is owned by Paul Marranca and Kelly Gerard. The longstanding smoothie bar has operated for 25 years and was named Best Smoothie Shop in 2024 by Phoenix Magazine.

Marranca said the expansion reflects not only the business’s success but the loyalty of customers who have supported the shop since its early days in Scottsdale.

“People have been asking us for years wh

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