A cannabis company is using its platform to support the animal that most embodies the recreational use experience: the sloth.

The brand Koa was created in California four years ago under the Garden House umbrella of brands and has since made its way to New York stores through FlowerHouse NY. Branded with an adorable sloth (also named Koa), the company wanted to embrace the laid-back approach that goes hand in hand with cannabis.

“Cannabis typically tends to slow people down. It allows you to relax and live in the moment, live in the now and be kind of reflective on the day-to-day,” said Ben Catt, cofounder of Koa. “It's not like some other medicines that might bring you up and get you excited and have you run around and kind of have the opposite effect and I think that's why when people

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