Having grown up in West Texas, Petra Bergstein-Higby didn’t grow up eating caviar. Today, she’s one of the leading voices in the industry, helping demystify the delicacy for curious consumers across the country.

Bergstein-Higby is the co-founder of The Caviar Co., a San Francisco-based purveyor of sustainably farmed roe that supplies restaurants nationwide, including several in the Denver market.

Aside from having a vested interest in the product, she’s on a mission to convey the lesson that caviar, which has a reputation for being expensive and exclusive, can be accessible, affordable and enjoyable.

In a sit-down with the Denver Gazette, Bergstein-Higby offered her beginner-friendly tips ahead of National Caviar Day, which takes place Friday (July 18).

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