Delta Air Lines says it won't use AI to set ticket prices

Delta Air Lines said Friday it will not use artificial intelligence to set personalized ticket prices for passengers after facing sharp criticism from lawmakers.

Last week, Democratic Senators Ruben Gallego, Mark Warner and Richard Blumenthal said they believed the Atlanta-based airline would use AI to set individual prices, which would “likely mean fare price increases up to each individual consumer’s personal ‘pain point.'”

Delta has said it plans to deploy AI-based revenue management technology across 20% of its domestic network by the end of 2025 in partnership with Fetcherr, an AI pricing company.

Delta has said it plans to deploy AI-based revenue management technology across 20% of its domestic network by the end of 2025. AFP via Getty Images

“There is no fare product Delta ha