EssentiallySports is launching a Creator Program that brings journalists and athletes together to shape the next era of sports storytelling.

Reflecting EssentiallySports’ commitment to fan-first coverage and authentic stories. The Creator Program allows athletes and journalists to share their unique perspectives through event coverage, in-depth analysis, interactive polls, fan parlays, and personal commentary on trending topics. Creators will contribute across EssentiallySports’ newsletter network and website, offering fans insider access typically unavailable through traditional sports media.

In our opening slate, three-time WNBA champion Natasha Howard joined EssentiallySports as Athlete Correspondent for exclusive coverage of the 2025 WNBA All-Star Weekend held July 18 in Indianapolis

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