Festival producer Danny Wimmer Presents (DWP) just announced a sweeping site expansion and major fan experience upgrades ahead of the upcoming Bourbon & Beyond and Louder Than Life festivals taking place in Louisville, Kentucky .

DWP Commits to Louisville with 10-Year Festival Lease

The expansion is part of DWP’s newly inked 10-year lease with Kentucky Venues, locking in both festivals through 2035. The move reflects a long-term commitment to Louisville 's cultural and economic future, with both festivals already bringing in more than 300,000 attendees and generating $33 million in local economic impact just in 2024 alone.

New Layout Includes Shade, Lounges, and VIP Viewing

This year’s expanded layout is expected to improve crowd flow while adding cooling zones and increas

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