INSTAGRAM has officially launched its repost feature, allowing users to share public Reels and grid posts directly to their feeds, a similar function to retweet in X.

The launch from the social giants went global on August 6, with the aim of boosting engagement for creators, businesses, and brands, Meta says.

The reposts will appear on friends' and followers' feeds, as well as a separate reposting tab added to users' profiles to ensure the shared content can easily be tracked.

The repost feature allows users to reshare public posts and Reels with added personal text, appearing in followers’ feeds like regular posts.

What does this mean for content creators?

For influencers it broadens their audience and reach as it means celebrities or brands can repost their content.

Though feeds co

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