Those “gentle” reminders to stop sharing HBO Max passwords are about to get tougher, the top exec from the streamer warns.

Warner Bros. Discovery streaming CEO JB Perette, who’s in charge of HBO Max, told investors this week that the streamer’s “soft” approach with password-sharing users will get “much more aggressive” in the months to come, according to Deadline .

Perette has long been insisting that HBO Max will get serious with password sharers. He issued a similar warning in May following Warner Bros. Discovery’s first-quarter 2025 earnings report, and he took the opportunity to repeat the promise during the company’s second-quarter conference call with investors.

Getting a tad more specific, Perette added that HBO Max has gained the ability to tell “who’s a legitimate user [and]

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