He has already become the unlikely star of the summer - with his face, and that haircut, all over the internet.

But the 'Ibiza Final Boss' could also make a stack of money this year, according to a PR expert who believes he has the 'holy trinity of viral success'.

The 26-year-old, whose real name is Jack Kay, quickly shot to fame after video footage of him dancing on Ibiza went viral.

Social media users were quick to notice one particular thing about the fun-loving Geordie - his unique bowl haircut.

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Mayah Riaz, a PR expert at Miyah Media, believes his instant recognisability could help him rake in a six-figure salary by the end of the year.

She says TV appearances and brand deals co

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