Do You Labubu?

Key points

Labubu taps evolutionary impulses through scarcity, nostalgia, and dopamine reward.

Collecting becomes hoarding when possessions impair life or cause emotional distress.

Creative engagement, not resale speculation, keeps collecting healthy and meaningful.

There’s just something about Labubu dolls. You see that cheeky grin, feel the soft fuzz in your hand, hear the crinkle of a blind box as you open it, and suddenly you’re hooked. Getting the toy isn't the payoff. It’s about the rush, the little spark of “what if?” that keeps you coming back. But once the excitement fades, you can’t help but wonder, why do we keep chasing more, even when we already have enough?

Evolutionary Roots of Collecting

Evolutionary psychology gives us a fascinating way to examine why we collect. Th