Disney ( DIS ) , which owns TV channels such as ESPN, National Geographic, and Freeform, is feeling the brunt of the growing cord-cutting trend, like many of its telecom industry competitors.

This trend involves consumers ditching cable TV en masse for streaming services, a cheaper option than cable.

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A recent survey from digital security firm All About Cookies found that less than half (46%) of Americans watch TV through traditional cable or satellite TV, while 76% said they watch shows through paid streaming services.

Related: Comcast takes drastic action as customers rapidly cut service

Amid this trend, Disney revealed in its fiscal third-quarter 2025 earnings report that its U.S. operating income in its lin

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