When Shedeur Sanders walked into his first NFL media scrum, it wasn’t with the loud bravado many expected from Deion Sanders ’s son; it was with focus. Speculation had shadowed for months the fifth-round pick, social media noise, and sideline whispers. But now the spotlight was his to own. “I’m here ready to work,” Sanders told reporters in his first availability. “The opportunity to see the real me and not stuff that might not be true.” His take-no-prisoners attitude, combined with his on-field panache, has translated into hard dollars and hype. A dynamic now being referred to as the ‘Shedeur Sanders effect.’

The stats don’t lie. ComplexSports shared on Instagram a glossy photo of a coach’s chart surging from 12 to 158. A mind-blowing 13× jump, or a 1,300% increase. The post m

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