I’m typing this on the world’s first rollable laptop . With an OLED display that extends upwards at the push of a button, it feels like something you’d see in a science fiction show—or like a tech demo you’d see at CES that would be too costly to produce and sell. But it’s here!

Should you buy one yourself? Probably not. It’s beyond the average laptop buyer’s price range ! But that’s not the point. The point is that it’s new and exciting. It’s experimental, it’s interesting, and it’s fun. You aren’t stuck with a one-size-fits-all idea of what a computer can be, which is what you get when you buy from Apple.

Thinking back to Apple’s old “Get a Mac” ads, I say with pride: I’m a PC. The PC platform is fun, experimental, flexible, while the Mac platform is stuffy, old, and boring. Appl

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