Chipotle Mexican Grill is testing its rewards members’ knowledge of company information – with prizes for correct answers.

The fast casual restaurant chain is offering the Chipotle IQ trivia game to members of the Chipotle Rewards loyalty program in the U.S. and Canada beginning Tuesday, Aug. 12, 2025. This will mark the sixth time Chipotle has run the promotion, which debuted in 2020.

Chipotle IQ tests customer knowledge on company information such as its food offerings, as well as its sourcing and sustainability efforts. Prizes include a buy-one-get-one (BOGO) free entrée code, food offers, or additional Chipotle Rewards points. 2025 is the first year customers can play to win multiple food prizes.

“We saw a 20% year-over-year increase in participation from 2023 to last

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