COLUMBIA — The finances of college football continue to change.

As will the look of Williams-Brice Stadium.

The playing surface of South Carolina’s football field will be adorned with logos this season and the next four seasons, The Post and Courier has learned. Blanchard Machinery, a Columbia-headquartered service for premium equipment and the state’s authorized Caterpillar dealer, will have a logo on each 25-yard line for the next five years, beginning Sept. 6 when the Gamecocks open their 2025 home schedule.

The familiar yellow-and-black signs, one of Blanchard’s standard logo and one for their rental services, will be the first to be featured on any USC playing surface. The five-year partnership will also help fund renovations to the stadium, including the already announced enhanc

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