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Months after her Richmond cosmetics brand ceased operations last year, Briana Williams is back with a new venture, this time in the marketing sphere.

The founder of lip care products startup LipLoveLine recently launched With Wonder Creative Co.

The Richmond-based firm officially opened for business earlier this month and offers branding, communications and marketing services geared toward small startups and “emerging brands” just getting off the ground.

“I like to think of With Wonder as being built for the dreamers at the starting line, like myself,” Williams said.

Williams said she knows what it feels like to be starting a company from the ground up. She started LipLoveLine in the spring of 2020 and rolled out more than 20 products such as lip

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