Throughout its existence, Fanatics, the global digital sports platform , has focused on creating, and enhancing, a unique, one-of-a-kind customer experience.

That mission reached new heights on Tuesday, as Fanatics officially launched its new, enterprise-wide loyalty program: Fanatics ONE.

It’s the company’s first cross-business loyalty program, which leverages the scale of its growing sports platform to offer a unique selection of rewards and experiences that involves everything from fan apparel to online sports betting and casino rewards, to unforgettable events and experiences.

"As Fanatics has grown as a sports platform, we’ve been methodically building a loyalty program that rightfully rewards fans for their passion across our full suite of experience," Tucker Kain, Fanatics Ch

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