A leading online sports apparel and merchandise retailer is rolling out its debut loyalty program.

Fanatics has launched Fanatics One, the company’s first cross-business loyalty program, offering users a unique selection of rewards and experiences, including fan apparel, trading cards and collectibles , online sports betting and casino rewards, and access to live events.

Fanatics says a key component of the new Fanatics One experience is FanCash. Informed by fan feedback, the program expands on how FanCash can be redeemed, giving members access to a catalog of rewards, including apparel and exclusive shopping experiences, tickets, live card breaks and fixed-price trading card purchases on Fanatics Collect, bonus bets and casino credits, and more.

“As Fanatics has grown as a s

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