GM is bringing Cruise back to life after its dramatic end
General Motors (GM) has begun reigniting its defunct self-driving Cruise business by approaching some of the subsidiary's former employees for recruitment. However, the automaker is said to be pivoting from Cruise's original mission of creating a robotaxi into manufacturing autonomous cars for personal use, Bloomberg reports. The Cruise revival would begin with GM developing a vehicle with hands-free, eyes-free driving with a human in the driver's seat. Next, Cruise would create a car capable of operating without a human behind the wheel. Former Tesla Autopilot chief Sterling Anderson, now GM's Executive Vice President of Global Product and Chief Product Officer, detailed Cruise's updated roadmap during a meeting on August 6