Kingman residents who spotted a box truck parked outside Floyd and Company Real Pit BBQ might have done a double take on Friday. The images of pigs crammed together and plastered across the truck caught attention, and that’s exactly what the animal rights organization behind it hoped for.

The “Hell on Wheels” pig truck is part of a campaign by People for the Ethical Treatment of Animals (PETA), designed to make people pause and think about the animals behind their meals, said Wendy Fernandez, Campaigner for International Grassroots Campaigns with PETA. She confirmed the images are real, taken of pigs on their way to be processed for food.

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