At 12:12 a.m. on August 12, Taylor Swift announced her upcoming 12th album, The Life of a Showgirl , via a clip from her boyfriend’s podcast. The announcement naturally sent Swifties running to Reddit to discuss all the Easter eggs thus far and what they’re telling us about this new era. Let’s unpack what she’s putting down, shall we?

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Let’s start with the title. It seems Swift wants to conjure visions of old-school Las Vegas showgirls, the ones in the crystal bras and faux tails with massive plumes of tangerine feathers sprouting from their heads. When you Google Swift’s name on a computer, the search-results page explodes in confetti

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