Eric Girouard drew on his blue-collar roots growing up in Bristol when he created his workwear company, BRUNT Workwear . Now the Connecticut native will be teaming up with New England Patriots for the upcoming National Football League season.

BRUNT has reached a deal with the Patriots to outfit the Gillette Stadium field crew from head to toe with boots, apparel and hats.

“The partnership came about through conversations with Kraft Sports + Entertainment that began through a LinkedIn connection,” Girouard said. “Over time, we were able to tailor a collaboration that was built around our wish to put trade workers at the center of the story.”

BRUNT Workwear is headquartered in North Reading, Massachusetts and employs nearly 100 people. Girouard said the partnership with the New Engl

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