AriZona recently spilled the tea and it’s not sweet. In a recent interview with The New York Times, the company’s founder and chairman, Don Vultaggio, revealed its iconic 99-cent price point could be in jeopardy.
During the interview, Vultaggio blamed the potential price change on President Donald Trump’s proposed 50% tariffs on imported aluminum.
For three decades, AriZona has pulled off the impossible and Vultaggio warned that if the tariff on imported aluminum goes into effect, it could force AriZona to raise prices for the first time in more than 30 years.
"I hate even the thought of it," Vultaggio told the Times. "It would be a hell of a shame after 30-plus years."
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