WASHINGTON — Consumer research demonstrates strong support among most Americans for Black-owned businesses when identified as such with a logo developed by Fund for Social Equity and U.S. Black Chambers emphasizing Black ownership and family prosperity.

During a session at the U.S. Black Chambers annual conference Aug. 6, April Jeffries, global president at Ipsos, and Ron Busby Jr., head of product at ByBlack, shared some of the research’s findings.

The conversation, titled “Beyond the Buzz: Understanding Popular Opinion Through Data Insight,” emphasized the importance of moving beyond headlines and assumptions to understand what consumers truly think about supporting Black-owned businesses.

Jeffries presented findings from multi-year studies conducted by Ipsos for the Fund for Social E

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