Following news that Disney is fully integrating Hulu into Disney+ , the company is now streamlining its streaming marketing.

Today, in a memo to staff, Alan Bergman and Dana Walden, Disney Entertainment co-chairmen, announced several executive changes, with both Asad Ayaz, Disney’s chief brand officer, and Shannon Ryan, president of marketing for Disney Entertainment Television, taking on new responsibilities.

According to the memo, Ayaz, a 20-year Disney veteran, has been named president, Disney Entertainment Marketing, with oversight of marketing teams across Disney Entertainment. His duties will include overseeing marketing for studios, television, and streaming while continuing oversight of brand strategy globally, including leading the company’s in-house creative agencies across D

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