Shoppers celebrated the opening of a new Iceland with a fun-filled challenge inspired by the popular TV show Supermarket Sweep. Iceland Food Warehouse opened in Stratford yesterday morning (August 12).

Around 170 people eagerly waited for the opening of the new Food Warehouse at Maybird Shopping Park. Bosses say it has created 27 jobs.

Staff gave away £1,500 worth of vouchers to 150 people who had been queuing since 5.30am. Three lucky raffle winners took home a Tower Panini Press, and seven bagged a Tower Air Fryer.

Five others took part in a 90-second challenge inspired by the American TV series Supermarket Sweep. All of the lucky shoppers completed a trolley dash, bagging items from big-name brands, including Cathedral City and Cushelle.

Customers queued from 5.30am (Image

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