Forme PS Photography | Sarah Wasilak Forme PS Photography | Sarah Wasilak

If you've ever wondered what sports bra kept Taylor Swift powering through her three-hour Eras Tour rehearsals, the answer is Forme . She was spotted in the Power Bra — yes, the one featured in Time — and reportedly owns it in multiple colors, along with the Revive Bra. No freebies here: her team purchased them organically. Unsurprisingly, both styles sold out within weeks, leaving months of inventory wiped clean.

But Swift isn't the only one hooked. Since launching in 2019, Forme has quietly become a secret weapon for professional athletes across the NBA, NFL, MLB, NHL, MLS, Olympians, equestrians, and even F1 drivers. It's not just activewear — it's posture-correcting gear designed by orthopedic

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