Amazon has announced that customers in more than 1,000 U.S. cities and towns will soon be able order perishable groceries, including produce, dairy, meat, seafood, baked goods and frozen foods, for same-day delivery.

The delivery giant will make the deliveries through its existing Same-Day Delivery network, with plans to expand the offering to roughly 2,300 locations by the end of 2025.

Why It Matters

The move places Amazon in more direct competition with Walmart+ and Instacart by lowering friction for customers to buy fresh food alongside nonfood items in a single checkout. Lower order minimums and free same-day delivery for Prime members could also nudge consumers toward Amazon and pressure rival delivery margins.

What To Know

On August 13, Amazon enabled same-day delivery of peris

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