DALLAS — Online dating giant Match Group will pay $14 million and change how it markets and manages subscriptions to settle Federal Trade Commission allegations that it used fake love interest ads, misleading guarantees and confusing cancellation processes to drive sales.

The Dallas-based company owns Tinder, OkCupid, PlentyOfFish, Hinge and other popular online dating services.

The agreement, announced Tuesday, resolves a 2019 FTC lawsuit accusing Match of tricking hundreds of thousands of people into paid subscriptions through emails suggesting someone had expressed romantic interest. According to the agency, many of those messages came from accounts the company had already flagged as fraudulent.

The FTC also alleged Match misled consumers with a “six-month guarantee” that required us

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