Women athletes are finally getting their moment, and the 2025 WNBA Draft proved it—pulling in 1.25 million viewers on ESPN and peaking at 1.46 million, only the second draft ever to top a million! By mid-July, TV ratings were already up 23% from last year, showing fans are truly paying attention and appreciating their talent. This isn’t just about basketball—it’s a sign that women athletes are being recognized seriously, for their skills and their worth. And guess who called this rise? The Jordan Brand.

Back in September 1997, Nike officially launched the Jordan Brand, and Michael Jordan handpicked a group of rising NBA stars to form “Team Jordan.” The roster included five men. By 1998, the brand was expanding, releasing its first women’s sneaker, designed by Nike’s first African American

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