July was all about deals. With the longest Amazon Prime Day in the history of the sale — a whopping four days — our shopping editors had their heads down in Excel files, scouring for the best deals on the best products. We hand-tested as many as we could, and put forward the top deals in Canada (many are still on sale!). We launched Canoe’s very own coupons site , offering our readers even more discounts on top brands — read more about it here . We even created a new content series titled “Canoe Daily Deals”, offering the top discounts we find each morning, like this steal from sustainable clothing brand Reformation. As always, we covered collection launches and partnerships, like this patriotic one from Roots and Canada Dry and asked the important questions,

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