In the end, the partnership between Target and Ulta will last about five years.

The retailers announced on Thursday that the companies have mutually agreed not to renew the Ulta Beauty at Target shop-in-shop partnership when the current agreement concludes in August 2026.

The partnership began in 2021.

The Ulta Beauty at Target shops will remain until that time, and guests with linked rewards accounts can continue to earn Ulta Beauty Rewards on eligible Ulta Beauty at Target purchases until August 2026.

“For 35 years, Ulta Beauty has revolutionized how people experience beauty – bringing together an unmatched assortment from mass to luxury – and our partnership with Target was one of many unique ways we have brought the power of beauty to guests nationwide,” Amiee Bayer-Thomas, chief

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