A recent e.l.f. Cosmetics ad featuring Matt Rife has sparked controversy online due to the comedian’s contentious past. In the beauty brand’s new commercial , Rife and drag queen Heidi N Closet star as attorneys responsible for protecting consumers from the “beauty injustice” of overpriced makeup. Following the ad’s Aug. 11 release, fans have a lot to say about e.l.f.’s decision to select Rife for the campaign.

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