The move, part of a $7 billion Comcast spinoff, will also see the network shed its iconic peacock logo to forge a new identity.

MSNBC is set to undergo a major rebrand, changing its name to “My Source News Opinion World,” or MS NOW, in a significant move that follows its spinoff from Comcast’s NBCUniversal. The name change, first reported by The Wall Street Journal on Monday, is part of a broader effort to distance the network from its former parent company and establish a distinct identity.

Comcast’s board approved a $7 billion spinoff of its NBCUniversal channels, including MSNBC, CNBC, E!, and SyFy, in November, following a sharp decline in ratings after the 2024 election.

The new publicly traded company will be known as Versant, with Mark Lazarus serving as its Chief Executive Offic

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