AI-assisted summary

The 85th Sturgis Motorcycle Rally a 14% increase from 2024.

Despite initial predictions, attendance was strong.

Four fatalities occurred during the rally.

For this year’s milestone anniversary at the Sturgis Rally, visitor count was the highest it’s been in five years.

From Aug. 1 to Aug. 10, a total of 537,459 vehicles were counted at traffic monitoring locations around town, the South Dakota Highway Patrol reported this week. That’s a 14% increase from last year and an 11.3% increase of the five-year average.

City of Sturgis director of communications Deb Holland says several metrics support “deeper insight into rally attendance,” including mobile device tracking within city limits, vendor sales, traffic counts at Mt. Rushmore, the amount of garbage hauled from

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