Tracee Ellis Ross introduces Pattern Body, a new category for the beauty brand she launched in 2019 with hair goods.

“Honestly, I started thinking about body at the beginning of the birth of Pattern,” said Ross, founder and co-chief executive officer. “It’s been on the roadmap since the beginning. It’s the reason I called the company Pattern Beauty and not Pattern Hair. I knew that there was a sort of elongated story around hydration and routine and whole self that I wanted to bring into the picture with body.”

Three-and-a-half years in the making, after research, testing and refining the concept, Ross instinctively knew the moment had arrived to expand.

“We’ve really established the DNA and the relationship with our customer base around who Pattern is, what Pattern is and what we s

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