EL CENTRO — El Centro has earned national recognition as the Best Small Desert Town in the United States for 2025, according to Travel + Leisure magazine. The accolade highlights the city’s growing cultural scene, unique attractions, and vibrant community spirit.

“El Centro is the type of town that takes you by surprise,” the magazine wrote, pointing to local hot springs, art galleries, and culinary spots that bring fresh energy to the area. Although the magazine refers to El Centro as a city, the article includes several Imperial Valley features and a few from the county's surroundings.

Travel + Leisure praised El Centro for its hidden gems, including local artisans, emerging restaurants, and cultural events like the annual Bombay Beach Biennale and Brawley’s Cattle Call. The magazine

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