Cracker Barrel is facing scrutiny after replacing its longtime barrel-and-man logo with a controversial simplified, text-only mark as part of its “All the More” campaign, CNN reported .

Executives say the new logo is the fifth evolution in the brand’s history, staying true to its golden-brown palette. It leans more heavily on the original barrel wordmark, Cracker Barrel said in a news release . The refresh comes as the 55-year-old company seeks to balance nostalgia with a more contemporary aesthetic in its nearly 660 restaurants nationwide.

According to The Daily Beast , the logo redesign has sparked controversy, particularly among conservative groups, due to its departure from the brand’s traditional image.

The original logo, introduced in 1977, featured a man sitting on a barrel,

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