Matcha madness leaves Japan's tea ceremony pros skeptical

Matcha madness leaves Japan's tea ceremony pros skeptical Updated 7 mins ago Matcha, a finely ground Japanese green tea, is experiencing a boom. It's popping up in lattes, ice cream, and more, leading to a worldwide shortage. Japan's agricultural ministry is encouraging farmers to switch from regular green tea to matcha to meet demand. Tea exports have more than doubled in the last decade, with the U.S. accounting for a third of the market. Traditional tea ceremony practitioners are perplexed by the craze but hope it sparks interest in the art form. Matcha's versatility and health benefits are driving its popularity, but experts suggest reserving the best matcha for traditional use.